Social Media: Implement & Evaluate Social Media Strategy
Social Media Training: How Effectively Implement & Evaluate Your Social Media Strategy
Time: Noon - 1:30 p.m. EST, May 30, 2013
Location: Online
When it comes to the use of social media in technology transfer, University of Virginia Innovation and Johns Hopkins Technology Transfer are among a handful of institutions leading the way. Learn how these offices manage networks on LinkedIn, Twitter, Facebook, YouTube, Google+ and even Pinterest - and how they assess the impact of their campaigns using a suite of free analytical tools. In this webinar, JHTT's Montserrat Capdevila and U.Va. Innovation's Morgan E. Estabrook, APR, will go beyond the basics with screenshots designed to guide you step by step through the implementation and evaluation of your social media strategy.