Change is in the air...
It’s been 30 years since AUTM explored its brand. A lot has happened in those three decades, so it was time to modernize and refine our visual identity. The result has been a positive shift to represent the evolution of our industry and profession for our more than 3,100 members worldwide.
We rolled out our new look in February at the AUTM Annual Meeting in Phoenix. The response from members was incredibly positive (Yes, tee shirts are coming! Promise.) Since then we’ve seen our new identity proliferate on social media, member e-groups, emails and reports.
What is this new look?
- Our members drive the innovation economy, so AUTM’s new hue is orange, a globally recognized color of innovation.
- We’re now sporting lowercase for the collegial, friendly vibe we all feel being part of our great Association community.
- Goodbye little, yellow arrow. Our new mark is a “radar,” which signals both the broadcast of technologies for the benefit of humankind, and the building blocks that help our members transform ideas into opportunities. That catchy phrase, as it happens, is our new tagline. Use it often!
- Our members have helped build the legacy of AUTM as a global leader in technology transfer. We strongly believe that a more inclusive AUTM no longer needs the words “University Technology Managers,” which separates us from so many of our members. AUTM is who we all are. And that matters.
Together, the visual changes, coupled with refined messaging and programs, are already strengthening the Association that you know so well. And if the Association is strong, we are positioned to help you achieve success. That’s our mission.
AUTM’s exciting transition will culminate this fall with the launch of our new website, another major project designed to make AUTM better for everyone. So, buckle in. We’re well on our way.