Track G

G6 Digitalization: The Future of Technology Licensing

Track: Administrative & Operations

Target Audience: Intermediate

Paul Seabright, Cambridge Enterprise

Paul Cox, Cambridge Enterprise
Michael Yeomans, University of Pittsburgh Innovation Institute

We all depend on faculty for a constant supply of inventions and innovative ideas. A recent internal survey of faculty at the University of Cambridge showed that word of mouth following a positive customer experience was the most effective way of marketing technology transfer services to University faculty. Increased levels of engagement depend on understanding our faculty’s service experiences and delivering customer satisfaction consistent with best practices, e.g. giving greater control to the customer. Over the last year, Cambridge Enterprise has been developing self-service elements combined with customer relationship management (CRM) and integrated marketing platforms. The session will showcase the advantages provided by information technology integration: delivering real-time data, improved workflows and exemplary customer experiences.

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