Track E

E4 Turning Ideas into Web and Mobile Apps: Avoiding the Top Mistakes in Custom Software

Track: Other

Target Audience: All Audiences

Kaj Gronholm, Woodridge Software


Technology transfer programs are undergoing rapid change. As the internet and associated applications continue to evolve and create value, technology transfer departments are beginning to branch out from their normal licensing and patenting deals. They’re now seeing software applications as real invention centers. Even better, they’re seeing revenues grow as these applications sell across the country. Many inventions coming from universities are now ideas and concepts that are best delivered via web or mobile application, or the invention requires a web or mobile application to create real value. Often a prototype is available but a production version is needed to bring the application to market. We’ll address the key challenges and opportunities of building custom software, including vetting projects; conducting fast feasibility studies; licensing and selling software; software as ancillary product to traditional inventions; and pricing software inventions.

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