Track B

B6 It's ALL Branding

Track: Marketing Successful Practices

Target Audience: All Audiences

Paul Tumarkin, University of Arizona

Sara Dagen, University of Florida

What is branding, and why is building an office brand essential? In this interactive and fun session, we’ll share success and horror stories, allowing you to gain an understanding of the mindset, strategies and activities that contribute to building a strong reputation for your organization. Don’t wake up and find yourself “branded” — take ownership and strategize .

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