Track H

SIG16 How to Survive and Even Thrive When Managing the Press in Times of Crisis

Track: Marketing Successful Practices

Target Audience: All Audiences

Laurie J. Macdonald, Morse, Barnes-Brown & Pendleton, PC


In today's world, companies and universities alike frequently find themselves under the media microscope when handling circumstances that generate both controversy and public interest. The matter at hand can be falsified research accusations, leaks regarding controversial experiments, workplace harassment, theft of intellectual property and more. Whatever the central issue, those responding must know how to manage the press, in print and online, to ensure the most favorable presentation of "facts” on behalf of the company or school. Learn to be a top “first responder" when a media crisis arises.

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