Track G

G6 It DOES Take a Village-Branding Your Technology Transfer Office Is a Team Effort

Track: Administrative & Operations

Target Audience: All Audiences

David J. Englert, UR Ventures

Linda Kesselring, Emory University
Julia Roberts, University of Central Florida

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.” — Warren Buffet, CEO of Berkshire Hathaway
In this session, we will discuss strategies for doing things differently to build and protect your reputation. A technology transfer office (TTO) cannot convince an inventor to disclose her life’s work, or a shrewd business development attorney to license that work without a positive reputation. Thanks to the wonders of the Internet and social media, it has never been easier to get the word out and build your reputation. It has also never been more dangerous. It takes a team to develop and maintain a TTO’s brand of competence and fairness, and that team includes everyone.  Every time someone from your office interacts with the public, in person or through social media, it is impacting your TTO’s reputation. Listen how these expert panelists conceive, build and manage their TTO’s reputation through their website and social media presence. You will also learn which social media avenues are right for your TTO and strategies for maintaining an effective web presence.

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