Track G

G3 Implementing Integrated Marketing Platforms for Technology Management Offices

Track: Marketing Successful Practices

Target Audience: Intermediate

Michael Yeomans, University of Pittsburgh Innovation Institute


Want to increase your university’s faculty and student participation in educational programming? Join this informative session and learn how implementing integrated marketing platforms will work for you. Discover programs like HubSpot, Salesforce and others that utilize content marketing to generate interest and convert "leads" into "prospects" into "customers."

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