Track F

F4 Save a Thousand Words: Creating Effective Technology Transfer Infographics

Track: Nuts and Bolts of Technology Transfer

Target Audience: Intermediate

Laura Schoppe, Fuentek, LLC

Clifford Michaels, Emory University
Natasha Sanford, Rensselaer Polytechnic Institute

Combining design and text to present complex ideas and data, infographics provide a compelling way to tell a technology transfer story. Displaying information visually often conveys the message more clearly and with greater impact than words alone or standard data-driven charts. In the field of technology transfer, infographics can be used to demonstrate office performance metrics, explain internal processes, develop and articulate management goals or advocate for increased support. Using plenty of examples, the panelists will discuss their development process, share tips and tricks and reveal lessons learned. Consider the key components which make infographics relevant and gain valuable insight into efficiently creating and effectively using infographics to achieve essential communication goals.

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