Track B

B5 Corporate Relations in Technology Transfer: Creating Value through a Comprehensive Approach

Track: Industry/Academic Partnerships

Target Audience: All Audiences

Bradley W. Fravel, Indiana University

Melissa Erekson, Tulane University
Victor Haroldsen, University of California, Davis 
Michael Rondelli, University of North Texas

Companies seek talent, intellectual property, research expertise, and a whole lot more from higher education. The Network of Academic Corporate Relations Officers (NACRO), a network of U.S. and international academic corporate relations professionals, will cover recent trends in private sector engagement with academic institutions. NACRO benchmarking of its nearly 200 academic research institutions has identified five essential elements of successful corporate relations efforts that create value for university and industry partners. Learn how these essential elements can be adopted and tailored to create a unique corporate relations program. This interactive workshop covers recent trends in private sector/academic engagement and shares strategies for maximizing the flow of all corporate resources to support the university’s missions. Participants will discuss the importance of technology transfer in mutually beneficial relationships with industry and, regardless of strategy or structure, how integration and campus coordination between advancement, research development and technology commercialization offices are critical to an effective holistic approach.

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