AUTM Marketing Course

(Additional fee required, seating limited)

Sunday, March 12

7 a.m. – 5 p.m.

As one of AUTM’s most popular and enduring courses, the Marketing course is designed to put you ahead of the game. Learn basic marketing concepts and acquire new tools and new skills to get your technologies licensed. The course follows the technology marketing lifecycle – from effective market research to making the business case and generating qualified licensing leads. 

In the course you will learn how to:
  • Understand the value proposition of your inventions
  • Develop your marketing mix and strategy
  • Write effective technology summaries that capture licensee interest
  • Position yourself to make the sale and close the deal

The AUTM Marketing CourseSM is a full-day educational event that includes focus on key marketing concepts. Both basic and advanced topics, including brand, strategic communications, marketing tools, and customer relationship management are interwoven throughout the day. You’ll leave the course armed with the knowledge you need to take your technology licensing activities to the next level.


7 - 8 a.m.                          Continental Breakfast
8 - 8:15 a.m.                     Welcome and Introduction
8:15 - 9:45 a.m.                Pre-Disclosure: Setting the Stage
9:45 - 10:15 a.m.              Disclosure and Value - Part 1
10:15 - 10:45 a.m.            Networking Break
10:45 - Noon                     Disclosure and Value - Part 2
Noon - 1 p.m.                    Lunch provided
1 -3 p.m.                             Writing the Non-Confidential Summary &                                               Lead Generation
3 - 3:30 p.m.                       Networking Break
3:30 - 5 p.m.                       Selling, CRM and Post-Deal Support


Arnaud Cottet, PhD, joined Notre Dame Research in 2015 and is a Licensing Professional. He is assessing, marketing, negotiating, licensing and managing early stage, often complex technologies developed by Notre Dame research faculty and staff. He is truly on the front line of helping the Office of Technology Transfer (OTT) fulfill its mission of turning great ideas into great products and services through effective and professional commercialization efforts. He has the responsibility to create, grow, and manage the portfolio of licensable technologies at the University of Notre Dame. Before joining Notre dame, Arnaud worked as a business developer with a technology transfer acceleration company in France. He is also an international consultant and lecturer in Technology Transfer and marketing of Innovation. He is a Certified Intellectual Property Activities Leader from the National Industrial Property Institute (INPI). He is also a certified Viadesigner Mentor. Arnaud holds a Master of Science Degree in Mechanical Engineering from the “Universite de Compiegne,” a Master of Science Degree and a PhD Degree in Aerospace from the Georgia Institute of Technology.

Jay Schrankler held key management and executive positions in both the Aerospace and Controls Industries during his 26 years at Honeywell. He served as President of Honeywell’s Global Environmental Controls Business with sales of $1.4B as well as other senior management and technical positions in the Aerospace business. He is the Executive Director of the University of Minnesota’s Office for Technology Commercialization, where his group is responsible for commercializing University inventions. Under his leadership Minnesota was recently ranked in the top 5 of Universities in Life Science Technology commercialization by the Nature Biotech Journal. His group has won several awards including the Progress Minnesota Award and the Eureka award for innovation. In addition they have been mentioned in the White House (Science and Technology Directorate) blog for leading innovation among University commercialization groups. Jay has been an invited speaker and lecturer on innovation and new technology sales and marketing in Japan, Spain, Saudi Arabia, Poland, Russia and the U.S. He holds a degree in electrical engineering from the University of Minnesota and Master’s Degrees in electrical engineering and computer science from the University of Wisconsin-Madison. He has also completed executive management certifications at Harvard University and UCLA.

Quentin Thomas is the Marketing Manager in the Office of Technology Transfer. These duties include the active marketing of pharmaceuticals, medical devices, diagnostics, software, research tools, and other technologies, including acting as a key contact for companies interested in information about Emory technologies. Prior to his current position at Emory University, he served as the Marketing Assistant in the University of Florida’s Office of Technology Licensing. He brings experience in both tech transfer and entrepreneurship, having served as co-founder of a live video production company in Central Florida.

Harl Tolbert is the Director of the Office of Technology Transfer at the Roswell Park Cancer Institute in Buffalo, New York. Previously he was an Associate Director in the University of Rochester Medical Center’s Office of Technology Transfer. He has more than a decade of experience in both academic and commercial technology transfer and product development. Previously, he managed the in-licensing and development of biological and chemical technologies for Pierce Chemical, a manufacturer of research chemicals for protein research and bulk reagents for products ranging from catalog items to custom high-throughput screening applications for large government, pharmaceutical and diagnostic customers. He also worked in sales and marketing for Abbott Laboratories in North Chicago, Illinois. A native of Louisiana, he received his undergraduate degree from Southern University in Baton Rouge and completed graduate school at the University of Illinois in Urbana-Champaign.

Paul Tumarkin is a Marketing and Communications Manager, where he develops and executes TLA’s marketing strategies, manages the organization’s web and social media presences, and works with TLA leadership to help the organization extend its reach both into the UA community, as well as out to the greater business community. Prior to joining TLA, he spent three years with University Relations Marketing at the UA. He made the jump from academia to business in the mid-1990s, gaining experience developing communications and branding solutions for corporations, nonprofits and agencies alike. He also spent a number of years freelancing, primarily for clients in the education technology sector. Paul received his BA from Colorado College and his MA in Spanish Literature from the University of California, Irvine. Outside of work, Paul finds balance in spending time with his family and his dogs, running, camping and playing guitar. He also studies and teaches aikido.

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