Track F

F5 Evidence-based Evaluation of Marketing Strategies

Track: Marketing Successful Practices

Target Audience: All Audiences

Ron Franck, M.B.A., University of California System

Linda Kesselring, Emory University
Julie Nagel, Ph.D., The University of Kansas
Julia Roberts, University of Central Florida

This is an all-new session that will provide specific suggestions for data-driven, quantitative techniques to measure and improve the effectiveness of your marketing strategies, but with a highly interactive format. Hear from technology transfer professionals with extensive marketing experience at universities known for their innovation and leadership. They will describe the tools and methods they have used for data collection and analysis in several marketing areas, including their results from the most recently available data. Hear real examples of improvements they have made to their marketing strategies based on the data.

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