Track E

E8 Word on the Street – How to Assess and Answer Criticisms of Technology Transfer and How to Get Your Own Word Out

Track: Advocacy and Internal Communications

Target Audience: All Audiences

Peter C. Gonczlik, M.B.A., BSIE, University of Albany

Joseph P. Allen, Joseph Allen & Associates
Clifford Michaels, Ph.D., RTTP, Emory University
Kevin E. Noonan, Ph.D., J.D., McDonnell Boehnen Hulbert & Berghoff, LLP

The university technology transfer profession has grown and evolved since the passage of the Bayh-Dole Act in 1980. During this time, technological and economic forces have significantly changed the strategic landscape for university technology transfer practice. We should be proud that our profession has the attention of academic scholars, foundations, think tanks, and policy makers. All of these groups (and more) are keenly interested in related issues such as patent reform, patent litigation, entrepreneurship, free agency, and the price of heath care.

So what do you do when you see a scholarly article, position paper, newspaper editorial, or a National Public Radio story that supports the conclusion that patents hinder innovation or that universities shouldn’t be making money from their research? In this session we’ll talk with advocacy and communications experts about how to assess and answer these stories. We’ll also discuss how to get our own stories out effectively. AUTM has great resources for our members to help advocate, and you’ll learn about them as well. This session complements [reference Mike Waring session], an advocacy session focused on working with your government relations people to present effective arguments and data on Capitol Hill, and here you will learn how to join and win the battle of the word on the street and online as well.

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