Track D

D7 New Model for Marketing and Licensing

Track: Marketing Successful Practices

Target Audience: All Audiences

Gayatri Varma, Ph.D., University of Maryland

Brian Wright, Ph.D., RTTP, Auburn University

I-CorpsTM is more often thought to be a process where one makes a go/no-go decision on formation of a startup. However, some universities have begun to use the process for marketing and licensing of disclosures not intended for a startup path. Actively participate and hear case studies and commercialization success stories from implementing the I-CorpsTM model within a technology transfer office.  

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