Track B

SIG5 It's the Economy, Stupid

Track: Advocacy and Internal Communications

Target Audience: All Audiences

John Fraser, CLP, RTTP, Burnside Development & Associates, LLC


Universities need to muster their arguments for the spin-off economic impact benefits of basic research that technology transfer brings. But what is economic impact?  How do you measure and present it? This session will build on a packed SIG at the 2015 Annual Meeting.  It will discuss potential guidelines to measure and present economic impact and present case studies from the United States and Europe where this has been done successfully. 

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