Track B

B5 Industry Perspective on TTO Marketing Efforts: What Flies, What Fails and How TTOs Can Do Better

Track: Marketing Successful Practices

Target Audience: Advanced

Margy Elliott, MPH, Columbia Technology Ventures

Isabelle Gorrillot, Ph.D., Areon Bio
Jane Muir, RTTP, University of Florida
John Reid, University Health Network
Donna See, Allied Minds

Join us to hear industry experts share what has worked for them, or what their dream marketing outreach from technology transfer offices would look like. We will discuss: appropriate print and leave-behind materials; web and email marketing strategies; and partnering and networking approaches. We all want to do our jobs better. This session will give you some real market feedback on how to appropriately engage your audience and share your message.

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