Professional Development Courses
(Additional fee required, seating limited)

AUTM Marketing CourseSM

Sunday, February 14
7 a.m. – 5 p.m.

Although marketing takes many forms from one licensing office to the next, it is always an essential element of every successful technology licensing operation. Some offices are fortunate enough to have trained marketing professionals dedicated to this function. Most do not. Regardless of resources, the goal for this course is to present an overview of marketing concepts and ideas so you can gain a better understanding of how these concepts can be successfully implemented in your office to enhance your overall effectiveness.

The AUTM Marketing CourseSM, a full-day educational event that includes a networking breakfast and lunch, will focus on key marketing concepts with heavy emphasis on “value proposition,” market research and branding. Seating is limited, so sign up early.
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AUTM Negotiation CourseSM

Tuesday, February 16
12:30 – 5 p.m.

Make the most out of your participation in the AUTM Annual Meeting by attending the AUTM Negotiation CourseSM. This educational course is a must-attend for anyone involved in negotiations. The course will explore the art of negotiation with an emphasis on the practical tools and strategies essential for conducting successful negotiations. Learn more > > >

AUTM Technology Valuation CourseSM

Sunday, February 14
7 a.m. – 5 p.m.

The AUTM Technology Valuation CourseSM offers the fundamentals of technology valuation as specifically applied to academic licensing. The first half of the course examines basic concepts such as valuation versus pricing and risk and then covers a series of basic valuation methodologies, including cost, industry standards (comparables), rules of thumb, discounted cash flow and equity. The first segment concludes with a review of payment structures within a license. 

The second half of the course consists of two case studies derived from real world examples. The class will be divided into groups which will develop license term proposals for the two technologies, which will then be discussed by the class. If you have or will have responsibility for negotiating licenses, the AUTM Technology Valuation CourseSM is for you. 

There are no prerequisites for the course, but you should have a basic familiarity with the structure and payment mechanisms used in a license and be proficient in Web searching and Excel spreadsheets. Learn more > > >

Certified Licensing Professional (CLP) Exam Review Course

Sunday, February 14
8 a.m. - 5 p.m.

This one-day review course and CLP Knowledge Community access help professionals prepare for the CLP exam. Taught by experienced CLP-certified LES members, the emphasis of the course is on the eight CLP domains, the practice exam questions and the participants' results. The one-day review also includes access to our new Virtual Knowledge Community, providing another opportunity for participants to review the domains and to ask questions of the LES experts. Of those who have taken this review course and the exam, 80% passed. Earning the CLP credentials establishes credibility among your colleagues, shows that you understand and utilize the latest industry practices, recognizes your experience and qualifications, and demonstrates your commitment to professional development. Learn more > > >

AUTM 2016 Annual Meeting Sponsors