Understanding How Stakeholders Impact Your TTO (Arabic)

Move your university's ideas from research lab to marketplace more effectively by learning how to identify, assess and manage your key stakeholders. The mix of stakeholders spans from the university's senior administration to industry partners, venture capitalists and politicians. Researchers vary from students to world renowned scientists with interests ranging from scholarly research to industry engagement. How does technology transfer get done when the process involves so many stakeholders with wide-ranging views on how commercialization should take place?
With Arabic subtitles