How to Measure and Communicate Your Impact and Value

Time: 12:00 - 1:00 p.m. ET
Location: Online

We often communicate the impact of our tech transfer efforts by touting transactional activity — number of disclosures, licenses, startups, etc. Then we supplement that data with stories. In spite of the fact that we are really good at what we do, our stakeholders sometimes have trouble converting all those tech transfer activities into the ´value’ we are creating for the institution or the ´impact’ on the local community. Join this webinar to discover simple, effective methods to convince people that what we do really matters and helps the insitution acheive its goals.