Marketing Tools & Tales: Effectively Telling Your Stories

Time: Noon - 1:30 p.m. EST
Location: Online
Presenters:
Paul Tumarkin, MA, University of Arizona
Quentin Thomas, Emory University

Telling your success stories is an essential element of building your reputation and your brand. How can you leverage this key skill for maximum impact for your office and your institution? In this webinar, attendees will learn about the concept of core messaging, and how to apply it to press release and article writing. We will also cover communications planning, and how to promote your story for maximum reach and impact.