Negotiation of License Agreements

Ideally, the negotiation of the license is a dynamic process that concludes with signing an agreement is implemented over the period of time that the licensed-rights are being developed and commercialized. This session will explore strategies to help you negotiate through the likely sticking points without losing momentum, sacrificing deal terms or adversely impacting the long-term relationship with a future licensee. Examples will be used to explain negotiation dynamics and illustrate ways to respond to common tactics used during the license negotiation process.