Marketing Professionals - Career Path

Marketing is an essential component of every successful technology transfer office. AUTM strives to provide marketing professionals with training on key marketing concepts specific to the technology transfer office. 

Are you new to the profession?

The AUTM Marketing Course is offered each year for those who are new to the profession. This full-day educational event focuses on key marketing concepts. Both basic and advanced topics, including brand, strategic communications, marketing tools, and customer relationship management are interwoven throughout the day. You’ll leave the course armed with the knowledge you need to take your technology licensing activities to the next level.

Upcoming Events: 

2018 Marketing Course

Webinar Resources:

AUTM offers many webinars for licensing professionals at all levels of experience.  

Experienced Professionals

Marketing professionals who have more years of experience may benefit from these in person courses:
  • Business Development Course
  • The Conversation: An AUTM Leadership Forum
Check the AUTM website for upcoming course dates.

Not able to travel?  AUTM has recorded versions of courses for your convenience. 
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Additional Resources

The AUTM Annual Meeting offers a full track of training for marketing professionals. Here are some examples of how you can advance your career at an AUTM Annual Meeting.


Ready to move your career to the next level?

 
Visit the AUTM Learning Center for more educational options.