For information related to these courses, we recommend the following excerpts from the TTP Manual, 3rd Edition:
AUTM members may download entire chapters of the TTP Manual for free. Visit the TTP Manual home for a complete table of contents.
Wednesday, March 14
7 a.m. – 5 p.m.
AUTM 2012 Annual Meeting
Anaheim, California USA
(Additional fee required, seating limited)
Although marketing takes many forms from one licensing office to the next, it is always an essential element of every successful technology licensing operation. Some offices are fortunate enough to have trained marketing professionals dedicated to this function. Most do not. Regardless of resources, the goal for this course is to present an overview of marketing concepts and ideas so you can gain a better understanding of how these concepts can be successfully implemented in your office to enhance your overall effectiveness.
The AUTM Marketing Course, a full-day educational event that includes
a networking breakfast and lunch, will focus on key marketing concepts
with heavy emphasis on “value proposition,” market research
and branding. Seating is limited, so sign up early.