Track E

E9 Packaging and Pricing Health Information Technology for the Market

Track: Licensing Successful Practices

Target Audience: Intermediate

Moderator
Thad Meese, Cleveland Clinic Innovations

Speakers
Stephen Kinsey, MedStar Institute for Innovation
Hassan Naqvi, Johns Hopkins University
Robert J. "Joe" Turk, IBM

Today’s health care organizations are developing innovative information technology solutions every day to tackle a wide variety of challenges. Commercialization professionals know all too well that those solutions cannot be marketed by simply putting a bow on top. We’ll discuss specific techniques to discern the true economic value of these solutions including clinical and operational workflow validation, usability and scalability analyses, and other approaches that inform a pricing strategy. Panelists will also discuss the art of communicating this value to inventors and licensees.

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