B8 Business Development: Does It Impact the Bottom Line?
Track: Licensing Successful Practices
Target Audience: Intermediate
Alicia Loffler, Northwestern University
James Hoberg, MilliporeSigma
Ian McClure, University of Kentucky
Robert Wooldridge, Carnegie Mellon University
In the evolving landscape of innovation, what should the role of a technology transfer office (TTO) be in the scope of business development? This panel, which represents both industry and academia, will discuss how the TTO’s role has been evolving and what strategies are yielding successful outcomes. We’ll consider the best practices needed to integrate, build and leverage internal and external competencies to build flexible business development capabilities, how we diversify our revenue sources to provide financial flexibility to the institution, and whether traditional business development activities (investment conferences, scouts, etc.) result in successful outcomes.
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