B6 It's ALL Branding
Track: Marketing Successful Practices
Target Audience: All Audiences
Paul Tumarkin, University of Arizona
Sara Dagen, University of Florida
What is branding, and why is building an office brand essential? In this interactive and fun session, we’ll share success and horror stories, allowing you to gain an understanding of the mindset, strategies and activities that contribute to building a strong reputation for your organization. Don’t wake up and find yourself “branded” — take ownership and strategize .
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