F8 Increasing Visibility in an Overstimulated World *CLE Eligible
Track: Marketing Successful Practices
Target Audience: Intermediate
Daniel Hussey, The University of Texas at Austin
Neil Berkley, GSK
Heidi Chokeir, Ph.D., Canale Communications Inc.
Sanjeev Munshi, Ph.D., Merck
Mark Staudt, Ph.D., Wisconsin Alumni Research Foundation (WARF)
Attention can be hard to come by these days. This is especially true for the decision makers at companies you would like as partners. The limited time and attention of business development professionals is the main barrier to getting a technology properly evaluated as a partnering opportunity. This session covers strategies and tactics for overcoming this barrier. Included will be direct feedback from industry veterans, and specific tips for improving the impact of initial outreach emails, technology summaries and pitch decks. This session aims to not only help licensing professionals capture the attention of potential licensees, but also make communications more efficient. Improving communication in this way will increase the quality of evaluations which will in turn increase the likelihood of getting deals done and bringing technologies to market.
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